Find Your Forever Piece | SHOP JEWELRY >
Triple Row Princess Diamond Eternity Ring, Pear-Shaped Emerald Stud Earrings, Emerald Cut Emerald and Diamond Halo Pendant, Emerald Cut Emerald and Diamond Double Halo Ring, Emerald and Diamond Five-Stone Ring, Diamond Eternity Hoop Earrings, Diamond Stud Earrings, and Graduated Eternity Diamond Necklace on a beige background.


Mark the moments with classic styles made to be cherished forever.
Lab Grown Diamonds

Make Style Effortless

Lab grown diamonds offer an affordable alternative for sparkle—
making brilliant style effortless.

Classics with a Twist

Shop our collection of stunning pieces that take every outfit to the next level.

The perfect pieces for every moment.

Whether you’re treating yourself or celebrating something special, our inspiring selection of high-quality 
designs means you’ll always find just the right thing.
Diamond rings with different diamond shapes

Design Your Own Jewelry

Bring your moment to life with a handcrafted design. Our expert artisans will 
pour their passion into every detail of your beautiful custom piece. Find your 
style below. 

Handcrafted in New York

Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.
An artisan at a jeweler’s bench working on a custom diamond engagement ring

Only at Blue Nile

When it comes to celebrations we strive to make your experience as
brilliant as our jewelry with the perfect pieces for every occasion.

Meet our personal jewelers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewelery options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweler since 1999.
Inspiring Assortment
The perfect pieces for every occasion.

Top Questions and Answers About Jewelry

What is considered fine jewelry?

Fine jewelry is made from precious metals like gold, silver or platinum and set with precious or semi-precious gemstones like elegant emeralds, regal rubies, luminous pearls and brilliant diamonds.

What is the difference between fine jewelry and costume jewelry?

While fine jewelry is made with precious metals and high quality gemstones, costume jewelry is made from less valuable, synthetic materials, including plastic and metal plating. In terms of price, fine jewelry is a bigger investment than costume jewelry and won't lose its value over time. With proper care, fine necklaces, earrings, bracelets and rings will far outlast costume pieces.

Is fine jewelry a good investment?

Fine jewelry is always a good investment, because quality gemstones and precious metals like gold, silver and platinum typically increase in value over time. Fine jewelry is also a good sentimental or heirloom investment—many people who purchase fine jewelry never sell it, but rather pass it down through generations.

What is the difference between fine jewelry and fashion jewelry?

The term "fine jewelry" means that a piece is made of genuine gemstones and precious metals like gold, silver or platinum, like a timeless strand of pearls, a stylish gold cuff bracelet or a set of diamond stud earrings.

Our "fashion jewelry" is made of the same fine-quality gemstones and metals, but is designed with the latest trends and contemporary style in mind. Fashion jewelry pieces might include an oversized ruby cocktail ring, a diamond bolo bracelet or a pair of emerald huggie hoop earrings.